Zomedica needed a way to empower and educate veterinarians about advancing their effectiveness & financial well-being. By bringing gamified education to the table, they were reminded why they chose to care for animals and recapture the joy in their career. The Circle of Life Digital Board Game presented quiz questions which inspired practicing vets to be more effective, profitable, joyful, and courageous. Accompanying touchscreen e-detailers also kept veterinarians inspired with engaging questions that reinforced their capabilities in the veterinary field. It all added up to a memorable experience that left visitors better educated, empowered, and eager to learn more about what Zomedica could do for their practice.