Increase awareness and inquiries to veterinarians from dog owners about Adequan Canine (and ultimately increase sales) through a compelling commercial that educates users about the risks of progressive OA and its solution of Adequan Canine’s unique mode of action.

This was a campaign for the ASPCA Animal Poison Control Center to reinforce how easily pets can get in trouble with basic household items.

Poster for emergency and critical care veterinary practices. It’s filled with all the top household poisons that dogs and cats eat.

Sentrx Animal Care needed a brand refresh and a website that reflected the new brand identity. Being a provider for eye-care products for companion animals, the design featured the eyes of dogs to emphasize the advanced patented technology.

The exercise started with a brand redesign, followed by UI/UX for the proposed site and finally the overall site design.

In order to motivate pet owners to engage in oral health for their pets between dental cleanings, a “Beware of Dog Breath” National campaign was developed. It included print for both veterinarians and consumers, digital ads and in-clinic displays for sales promotion.

It started with a brochure for investors concepted on a Sunday afternoon. That’s where the brand was born. Establishing a brand, developing a logo, moving on to packaging. We were limited on what we communicate before their products obtained FDA approval. Along the way to FDA approval, we developed a tradeshow booth with an engagement table for in-depth information on disease state and products in their pipeline.

The path to commercialization is documented in a video that showcases the brand that was built and fully debuted at the annual veterinary trade show, NAVC.

Babelbark is an app that takes pet data and shares it between pet owners, veterinarians, pet businesses and shelters. The websites are 4 interconnected sites that are specific to the user.

An online media campaign consisting of videos to encourage downloads of the app was developed with the limitations of the dog as the focus.

The Zylkene branding is all about the negative effects of stress – inside and out. The print ads and in-clinic materials goal was to shift the mindset about stress from simply a behavior problem to a medical one. In-clinic education helped pet owners see that outward changes in behavior are only part of the problem. The objective was to motivate a conversation with their veterinarian.

An immersive experience was developed for the tradeshow, where the user was able to view a video in a booth with noise-cancelling headphones. The video was snapshots of stressful experiences through the eyes of a dog.

Zomedica needed a way to empower and educate veterinarians about advancing their effectiveness & financial well-being. By bringing gamified education to the table, they were reminded why they chose to care for animals and recapture the joy in their career. The Circle of Life Digital Board Game presented quiz questions which inspired practicing vets to be more effective, profitable, joyful, and courageous. Accompanying touchscreen e-detailers also kept veterinarians inspired with engaging questions that reinforced their capabilities in the veterinary field. It all added up to a memorable experience that left visitors better educated, empowered, and eager to learn more about what Zomedica could do for their practice.

Consumer campaign to position Vectra 3D as a fast, easy way to keep parasites from feeding on pets. Combination of print ads, branded cover wraps in Dog & Cat Fancy, online ads, POP and consumer television. All the marketing encouraged pet owners to ask their veterinarian about the product.

Hannah was a new concept in pet care – matching pets with people based on personality and lifestyle. Once the pet is matched, they receive complete pet care for life for one low monthly fee. The use of illustrations gave Hannah a warm, friendly brand personality. Illustrations also avoided people saying “I want the pet in that photo.”

The simple logo reinforced the brand promise and the retail signage followed through as fun, friendly and inviting.

The broadcast spots also utilized the same illustrated animation style to reinforce the fun, friendly personality. Real customer testimonials were also combined with animation for campaign continuity.

A carnival-style horse racing game driven by trivia questions to gamify product+brand information was created as the main attraction of the tradeshow booth. Correct answers advanced players’ horses down the track. Individual game kiosks controlled a large format digital game screen. Attendees could play solo or compete against each other in a multiplayer queue. A leaderboard drove competition between players throughout the event. Metrics showed a huge lift in post-event sales for attendees who played the game vs. control group.

I developed the illustrated version of the Curbside mascot, Curby. A curbside booklet was developed as part of a Curby kit that was sent to practices.

Furthermore, a captivating game portal called curbygames.com was launched. This platform allowed pet owners to enjoy interactive games during their wait curbside, in the waiting room, or even from the comfort of their homes. These games were designed to raise awareness about CareCredit among pet owners.

Virbac was launching a new otic product and wanted a solution to let the market know before final regulatory approval. The blueprint teaser and launch and were developed in tandem. The teaser ad was simple and didn’t make any claims or have any product information and left all the details and benefits for the launch ad.

American Regent wanted new sites with bolder images and colors. The exercise started with UX/UI for the new sites. After delivering wireframes to the creative teams, managed multiple creative teams, from concepts to development. In addition to creative directing the teams, led the project management of the both sites from planning to delivery.

The overarching campaign for the Missouri Lottery imagined a town in Missouri named Luckytown. It was an idyllic town, where everyone was blessed with unnatural good luck. Everyone was happy, good fortune was abundant and even when bad things happened, good luck followed in spades.

A campaign to educate the general public about Green Study, which shows the conservation effects golf course superintendents have on their environment. The juxtaposition of the golf course and the nature included in it was the focus of the ads.

USBA is a provider of insurance for former military personnel and their families. In order to compete against much larger and more well-known competitors, they needed their website and entire online presence redesigned and updated. The simple and clean brand look showcases photography of real military members and their families. The website was developed to give a better user-experience for members and allowed for an easier conversion for new members.

Feliway is a natural product that works by using pheromones to help minimize challenging situations that cats encounter. All the ads were from the cat’s perspective to help the cat owner understand that many behaviors we see as outbursts are actually reactions to stress.

Synchrony conducted research to examine the costs associated with the costs of lifetime health care. The information is presented using a combination of infographics and photography in Lookbooks.

Companion Animal

Equine

Human Health & Wellness

CareCredit was renewing their focus in the equine market with “Connecting in the moment of care” position.

The messaging was showcased in the video. The online guidebook is a walkthrough the equine practices how to integrate and communicate the benefits of CareCredit to horse owners.

The guidebook features photography from the most recent photoshoot which depicts a veterinarian and horse owners interacting at a clinic and a stable. Care and planning went into creating the most realistic situations that occur and the key points which CareCredit is involved in those interactions.

Developed a digital campaign to raise awareness of ACVR radiologists and encourage referrals from veterinarians.

The Kansas Lottery was launching a new Kansas-only lotto game named “Kansas Cash.” For the launch, the Lottery wanted the spot to lean into the legacy of Kansas.

The spot illustrates a lottoball farm, which grows all the balls used in the drawings.

Mastercraft Boats are not just a weekend getaway or a summer diversion – it is what they work for and daydream about.

Campaign for UMB Bank to promote more comprehensive services beyond checking and savings accounts. Introduction of Sam Elliot as a spokesperson.

A campaign to promote an Elvis Promotion scratcher game that the Missiouri Lottery had licensed.

The fictional setting of Luckytown, Missouri was the uniting basis for the overall Missouri Lottery campaign. The idea was what Elvis would do if he came to the fictional Luckytown. This campaign imagines Elvis getting an office job, and eventually working his way up to a middle management position.

American Regent acquired Ludipold Animal Health and its portfolio of products. With a collection of 1-2 page websites, the newly formed American Regent Animal Health needed a new unified online presence.

The exercise started with an extensive UI/UX design process that reorganized 1-2 page scrolling sites to multipage sites. A clean, professional design was chosen, and a family of websites were developed, along with a parent site of the new American Regent Animal Health.

Evolution of the campaign. This new series of ads brought back the Scout as a symbol for UMB Bank as a symbol in the bank’s marketing.