Hannah was a new concept in pet care – matching pets with people based on personality and lifestyle. Once the pet is matched, they receive complete pet care for life for one low monthly fee. The use of illustrations gave Hannah a warm, friendly brand personality. Illustrations also avoided people saying “I want the pet in that photo.”
The simple logo reinforced the brand promise and the retail signage followed through as fun, friendly and inviting.
The broadcast spots also utilized the same illustrated animation style to reinforce the fun, friendly personality. Real customer testimonials were also combined with animation for campaign continuity.